Smarts Communicate led the worldwide PR marketing campaign for Ode to Lesvos and brought this extraordinary story of positivity and development into a all over the world viewers.
The speedy rise of Synthetic Intelligence – it impacts Just about every little thing, last not the very least PR & Comms. But which campaign, which project genuinely makes use of AI in interaction in a means that goes further than the sounds, the hoopla, the standard? On this class the EEA honours a winner who is paving the way in which for all of us in utilizing AI in Comms.
This EEA class rewards interaction with a transparent, plausible and outstandingly well communicated social concept that truly connects models, audiences and Culture.
The migration of events to on-line – no matter if conferences, launches, cultural events or advertising encounters – is the new normal. This EEA group recognises superb achievements of organisations that have embraced the likely from the metaverse and digital occasions, inspiring Other individuals to reimagine common boundaries and form the future of online experiences.
Henrik Lundqvist is Sweden’s most effective hockeygoalie. He's better still at selling Head&Shoulders, for 6 yrs he’s been its ambassador. Previous year, he faced his hardest challenge nonetheless when his twin brother made an effort to acquire over his position.
They should also be a unique mixture of meticulous knowledge and persuasive storytelling. The EEA of the classification goes to a report which stands out.
During the major game Malmö-Hammarby, lovers could change in between commentators who rooted for either the house or away crew – or pick a commentator who rooted for just a draw!
The videos had been published organically and pushed by way of compensated on Twitter, Fb and YouTube. Due to optimizations, LEWIS lessened the price for each entire check out greatly and boosted the very best undertaking online video, and in addition, elevate optimum consciousness.
“I think We've got succeeded in an ideal hybrid ecosystem for our inhabitants, leisure and company vacation and powerful choices for city lengthy stays.
Swedes are worried about The combination more info and cohesion. McDonald’s with their 12000 staff add to becoming A part of the answer.
Specializing in high quality get the job done for more substantial clientele, We've enhanced operating efficiencies and Improved persons productiveness, whilst offering floor-breaking operate such as an immersive event for Google and a worldwide marketing campaign for Korn Ferry.
Audio material is becoming an complete cornerstone of our electronic age – especially for young focus on teams. No matter whether insightful or perhaps entertaining, ideally the two of it, or thrilling or astonishing, even fascinating – podcasts are an especially worthwhile asset for PR & Comms.
This EEA category honours certainly modern concepts, groundbreaking Strategies and new, at times even revolutionay strategies. This could be depending on the almost infinite options of engineering, but will also within the work of Innovative thinkers who drive new, awesome developments in PR & Comms.
Digitalisation is shifting the globe as we understood it. Together with the Telefónica BASECAMP, Telefónica Germany, on the best way to be Germany’s primary digital telecommunications business, establishes a public dialogue over the effects of digitalisation.